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News: Just because the races are held on the weekend,
doesn’t mean that news events only occur on Sunday. Checking up on the latest sports news keeps the
fans entertained and fuels the rider and team debates through-out the week. Press releases for rider status,
team sponsorship, and industry news are common place on the sites. Site hits can exceed 500,000 on a daily
basis making them attractive for web based advertising campaigns. Check them out to see what’s going
on today.
Chat: What fun is a sport if you can't go on-line and debate the latest race, rider gossip, or team
news with fans all across the world? The theories, observations, and clever comebacks keep the racing going all week long.
Although not an officially sanctioned avenue for advertising, name recognition and brand identity can be achieved in these
forums. Participants often post about sponsors, brands that they like or dislike, new products, or any other industry buzz.
But watch out, they have a way of detecting "newbies".
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